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Transformation of Children’s and Young Adults’ Wards
University College Hospital
London, UK

Peepshow Collective and Studio EMMI have helped bring play into the corridors of the childrens wards at University Collage Hospital. The nine-month project, run by Creative Directors Chrissie Macdonald and Emmi Salonen, has transformed clinical white walls with vibrant graphics and engaging images that provide a more welcoming environment. 

It’s had an immediate effect. "A lot of children are having a good time not just in the playroom but in the wards", says Allan Watkins, Charge Nurse at the paediatric ward. "There are more play opportunities for children. We no longer have to limit their play."

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While allowing the busy wards to continue functioning efficiently, the new design creates an uplifting space that helps with treatment. "Play in hospitals can speed up the healing process; it makes the hospital feel familiar", says Maddalena Branduardi, Health Play specialist at University College Hospital. 

She believes the changes will help with treatment. "Before, it was all grey and white, very clinical – an adult environment, not a child-focused one. Now it’s the most amazing playspace I’ve ever worked in. And play is the language of children, that’s how children communicate. That’s how they’ll talk to us, and they’ll start to trust us, so then we can talk them through the procedures."

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Before: Reception Desk

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After: Reception Desk

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Before: Reception Play Area

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After: Reception Play Area

In T11, the ward for children up to 12 years, a series of animals created by Peepshow’s Spencer Wilson guide patients from the lifts to the beds and treatment rooms. On the hunt for a mythological Orange Thing, they are shown visiting London attractions, with illustrations set against the vast city skyline that can be seen from the 11th-floor windows.

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Childrens Ward Lift Lobby: Directional illustrations

An extra play area has been created by adding large welcome wall illustrations and toys to a computer workstation at the entrance to the wards. According to T11 Medical Support Worker Gail Davies: "Some of the children say “Wow” when they walk in. First impressions count – if they see it as a fun place right from the start that’s a good thing."

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Before: T11 Welcome Wall

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After: T11 Welcome Wall and Play Area

It’s fun with a function, though: in consultation with physios, one corridor has been decorated with a jungle scene designed to provide informal markers encouraging children to walk a bit further each time.

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T11 North West Oncology Corridor

A low magnetic board with interactive artwork also allows exercise through play, while illustrations on both sides of concertina screens can be used either to distract or to calm patients receiving treatment. 

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T11 North Oncology Corridor

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T11 North Welcome Bay

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T11 Screen

New storage in the playroom means it can now stay open during evenings and weekends, vital for children arriving through A&E. And patients can give their feedback via a bespoke bird box, with a carrier pigeon encouraging comments on cards that children can stamp in reception.

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Before: T11 Play Room

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After: T11 Play Room Home Corner & Bespoke Built Storage & TV Unit

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After: T11 Play Room Home Corner

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Before: T11 Play Room

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After: T11 Play Room Crafts Corner & Bespoke Built Storage and Office Space

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Bespoke Built Storage Unit

In T12 South, the ward for adolescents, the Rec Room has been transformed with comfortable seating and an interactive wall area for patient artwork and messages.

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Before: T12 Rec Room

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After: T12 Rec Room

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After: T12 Rec Room Interactive Walls, Bespoke Built Storage

Artwork throughout T12 South (by Peepshow’s Miles Donovan) is themed on ‘the soundtrack of London’, reflecting the interests of the patients and illustrating soundwaves reverberating around the city that can be seen from every window.

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T12 Lift Lobby

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T12 Lift Lobby

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T12 Corridor

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T12 Corridor, Patient Boards, Artwork and Colour Scheme

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T12 Rec Room Corridor

On both floors, attention-grabbing imagery has improved way-finding to reception, with much clearer signage pointing out entrance buzzers.

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T11 Bed Lift Lobby

Illustrators Luke Best, Jenny Bowers and Lucy Vigrass have also contributed to the scheme, which was developed after extensive consultation with patients and staff. Peepshow Collective’s Chrissie Macdonald and Emmi Salonen of Studio EMMI joined forces as Creative Directors on this commission after working together on projects for Pick Me Up Graphic Arts Festival and The Finnish Institute.

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T12 Multi-Function Room

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T12 Multi-Function Room

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T12 Interview Room

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T12 One Bed Ward

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T11 One Bed Ward

Further Information

University College Hospital is located on Euston Road in the heart of London. The Paediatric & Adolescent Division provides care to children & young people with a wide range of clinical needs. All children and young people are admitted to age-specific wards on the 11th and 12th floor of University College Hospital.

Chrissie Macdonald is a London-based illustrator, maker and art director. As part of Peepshow Collective, she works on her own pieces and collaborates with other Peepshow members on illustration, animation and installation projects. Individual commissions include clients such as the V&A, Orange, Vitra, The New York Times Magazine, Creative Review and Wallpaper*.
chrissiemacdonald.co.uk

A native of Finland, Emmi Salonen set up Studio EMMI in London 2005. She designs identities, websites, catalogues, books and other printed matter for clients from the worlds of art, culture, commerce and academia. As well as designing, Emmi teaches and lectures regularly nationwide at various universities. She is the author of the book Common Interest: Documents (published by Index Book) and contributes to industry magazines on topics ranging from typography to women in design. 

Peepshow Collective was founded in 2000 by graduates of the University of Brighton to facilitate self promotion, share clients and collaborate. Since then, as a collective and as individuals, they have worked extensively within the areas of illustration, advertising, art direction, moving image, set design, mixed media installation and fashion and textile design. 
peepshow.org.uk

Project Management by Alex Plaza
Bespoke furniture by Amos Marchant
Printing, fabrication and installation by Omni Colour 
Photography by Jess Bonham

Pick Me Up at Somerset House
London, UK

Studio EMMI and Chrissie Macdonald have designed the visual identity and collateral material for Pick Me Up at Somerset House last month. Pick Me Up is an annual graphic arts festival, celebrating contemporary graphic art, design and illustration. Now in its fourth year, Pick Me Up packed together exciting international talent from the wonderfully diverse field of graphic arts for an 11-day extravaganza of creative workshops, late-night art and music mash-ups, quirky family-fun events and interactive shopping spaces with original, affordable artwork and limited-edition prints.

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The identity used a bright and vibrant colour palette with a bold pencil graphic, which worked as a directional graphic device throughout the exhibition space and printed material. The bold, colourful printed elements and large scale pencil models created a striking contrast against the backdrop of Somerset House’s Neoclassical architecture. Diamond shapes were used as a pattern to emphasis the festival aspect of the event.

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Artists for Pick Me Up Selects were handpicked by Somerset House curators and an esteemed panel of industry insiders including Chrissie Macdonald and Andrew Rae. A group of international rising stars showcased work specially commissioned for the festival, including the brilliant talents Jean Jullien and Anna Lomax.

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Each day the festival run an exciting and eclectic mix of events, from family workshops to professional portfolio forums. Events highlights included the Children’s Choice Weekend with Shaun the Sheep model-making workshops from the award-winning animation studio Aardman, cheeky comedy cartoons from Modern Toss and late night live music and live art mash-ups from the Heavy Pencil team.

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Credits: Photos by Jess Bonham and Kevin Meredith. Curatorial team:
Sue Thompson, Claire Catterall, Cat Smith, Karishma Rafferty and Sarah Mann
Exhibition design, build and installation: Michael Marriott and The Whitewall Company. Overall identity: Studio EMMI and Chrissie Macdonald

Wonderwater Café at Leila's
London, UK

Wonderwater Café London was a pop-up event during London Design Festival, exploring the relationship between food and water consumption. It took place at Leila’s Shop, the brainchild of food expert and practitioner Leila McAlister, reputed for her choice of responsibly sourced food. Designed to raise awareness of the water footprint, Wonderwater aims to make us think about the impact of what we eat on local and global water use.

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Studio EMMI created the information graphics for this pop-up event, including posters, window graphics, menus and wall boards. Visitors were able to enjoy a mouth-watering selection of responsibly sourced food, while digesting information from the vibrant infographics and dynamic visual displays, all of which conveyed mind-blowing facts about the water footprint of their meals.

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Photos by Paola Pieroni
Wonderwater concept by Jane Withers & Kari Korkman. Water experts: King's College London. Wonderwater Café London was part of the World Design Capital Helsinki programme.

Common Interest: Documents

Written and designed by Emmi Salonen, and published by Index Book, Common Interest: Documents explores document design and format solutions in the fields of arts, culture, academia, public sector and charities. Displayed, handed out or sold in art galleries, at cultural events and at other public places, these designs are widely accessible by everyone.

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Including close to one hundred case studies from up to eighty design practices, this book is a practical guide and a rich source of graphic creativity in this genre for designers and clients alike. These resourceful and creative design solutions, achieved without large corporate budgets, focus on economical and environmental solutions as well as unique production and finishing techniques. Each study lists print and paper choices, together with details on finishing.

Common Interest is available to buy from selected bookshops across the UK, Amazon and Studio EMMI shop.

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Photos by Jere Salonen


Archive

CALENDAR

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27.2.14
Identity and web design live now for Athena Consortium 'In the business of gender justice from A to Z'. As usual, web development by Studio CouCou.

31.1.14
Thank you to all the students who attended Emmi's talk in Sussex Coast College Hastings and Nottingham Trent University. Some great student work!

9.5.13
Thank you to all the LCC MA Graphic Branding and Identity students who attended Emmi's lecture yesterday in London.

26.4.13
Thank you to all the students at University of Brighton MA Sequential Design & Illustration course, who attended Emmi's lecture this week. Fun!

16.4.13
Pick Me Up - Graphic Arts Festival at Somerset House, London : 18 – 28 April 2013
Festival identity by Studio EMMI & Chrissie Macdonald

12.3.13
More on The Journey is the Treasure here.

8.3.13
Out now: The Journey is the Treasure, a book by
W Project. Proceeds donated to Refuge Charity.
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13.02.13
New website design for The Finnish Institute launched today.

22.1.13
Thank you to all University of Northampton Graphics L3 students for the Grid Workshop today – fun mixed with great work!!

8.10.12
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Follow us on twitter!
@StudioEMMI

29.6.12
ANTALIS MCNAUGHTON
THE REVIEW AWARDS
OVERALL WINNER


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"A seemingly simple piece that has been developed into a beautiful brochure by innovative design elements and good choice of material" said the judges of Studio EMMI's Overall Winning piece Studio Brochure #3, at the Antalis McNaughton The Review Awards.

Studio Brochure #3 showcases Studio EMMI’s works using Antalis McNaughton’s Pop’Set Riviera Blue and Spring Green 240gsm, Fawn and Claro Silk papers with "nicely thought out detail, typography and imagery", accordingly to the judges. The panel declared the piece "a great example of an agency being different".

24.05.12
HEL/LO – Let's Talk About Dreams today 6-9pm at Gopher Hole. Visual concept and set design by Emmi Salonen (Studio EMMI) and Chrissie MacDonald (Peepshow Collective).
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23.05.12
Wonderwater Café Kiasma campaign will be at Café Kiasma May 22 – Sept 16 : Helsinki, Finland. Graphics by Studio EMMI.
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10.5.12
Download your free @shopikon London app now! Barcelona, New York and Vienna apps also available..
Logo by Studio EMMI
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26.04.12
Forthcoming collaboration HEL-LO, Let's Talk between Studio EMMI and Chrissie Macdonald from Peepshow Collective discussed in latest issue of Blueprint Magazine. Curated by Hanna Harris from the Finnish Institute in London.

28.03.12
It's Nice That Museum of Objects & Origins.

22.03.12
Peepshow Collective's Museum of Objects & Origins is now open at Pick Me Up, Somerset House and online here. Museum graphics by Studio EMMI.
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20.03.12
Talk by Emmi Salonen this Saturday, @indexbook Selected C Design Conference, Bilbao, Spain. Read more here.

23.02.12
Read an early review of Peepshow Collective, the latest book designed by Studio EMMI, here. Written by Gavin Lucas, Creative Review.

10.02.12
Represent has asked some of today’s leading studios to share what they are looking for in a prospective employee, what makes them tick, and what one can do to make sure that they are the ideal candidate. Read Studio EMMI's tips here.

03.11.11
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25.02.11
Common Interest: Documents is reviewed in the March issue of Creative Review, out now. "The humble document is shown here to be far more than just that. Author and designer Emmi Salonen has narrowed her focus to look at work for arts, cultural, charitable and academic bodies, but the sheer range of design and production ideas here is impressive."

Archive