byCullen designs, manufactures and installs bespoke kitchens, crafted from the best quality materials and infused with customised style to fit the home.

I designed byCullen's identity, with a logo mark that speaks both to the 3D nature of the product – the shape of a cupboard – and the capital C of Cullen. The identity works to promote both modern and traditional kitchens, with handcrafted, custom-refined typography.